Crafted from the finest materials and designed to embody the spirit of the BMW brand, the latest collections of BMW Lifestyle accessories, clothing and gear are the perfect complement to your BMW. Embrace the BMW Lifestyle.
If you are interested in buying any BMW Lifestyle products, please get in touch with us or visit your nearest BMW Retailer.
Lifestyle Collections.
BMW M Motorsport Collection 2025.
Sleek, adrenaline-fuelled and designed for ultimate Freude, the BMW M Motorsport Collection 2025 is the pinnacle of high-performance. Browse this exhilarating range of clothing and accessories – if you dare.
BMW M Collection 2025.
Experience style and performance with the BMW M Collection 2025. Inspired by BMW M vehicles, this exclusive line features premium materials and sleek designs, embodying speed and sophistication. Enjoy unmatched comfort and distinctive style, on or off the track, with the ultimate expression of BMW's iconic M legacy.
BMW Spring/Summer Collection 2025.
Embrace the season with the BMW Spring/Summer Collection, combining refined style and comfort. Featuring high-quality materials, this exclusive line is perfect for warm-weather elegance. Update your wardrobe with BMW's distinctive touch.
Sunglasses Collection.
BMW Sunglasses 2025.
Discover the BMW Sunglasses Collection: a perfect blend of luxury and style. Crafted with precision, these sunglasses offer superior comfort and elegance, reflecting BMW's commitment to excellence. Elevate your eyewear with sophisticated design and unmatched quality.
Fragrances Collection.
BMW Fragrances 2025.
Experience the BMW Car Fragrances Collection: a fusion of luxury and sensory delight. Crafted to enhance your driving experience, these premium scents reflect BMW's commitment to elegance and innovation. Elevate every journey with sophisticated fragrances designed to complement the refined atmosphere of your vehicle. Discover the perfect scent for your drive today.
Miniatures Collection
BMW Lifestyle Miniatures 2025.
BMW Miniatures are just as captivating and thrilling as the real thing. These high-quality collector's pieces faithfully capture the fascinating design language of BMW's engineering. These expertly crafted masterpieces impress both collectors and enthusiasts with their true-to-life replication of the finest details from the original vehicles.
Previous Collection.
BMW Lifestyle Collection 2024.
Modern, yet timeless – the BMW Lifestyle Collection 2024 is here. Browse the elegant and exclusive range of mens, women’s and children’s clothing and accessories designed to represent the spirit of BMW and pure Freude.
BMW Small Leather Goods & Bags 2024.
BMW brings you an exclusive selection of BMW and BMW M leather products designed with modern, minimalistic style in mind, using only the finest quality materials. They provide the perfect complement to your BMW journey.
BMW Lifestyle Collection Autumn/Winter 2024.
From 100% organic cotton to recycled down feathers, The Autumn/Winter Collection is designed with comfort, quality and sustainability in mind. Discover the Apparel, Headwear, Bags, Umbrellas, Mugs, Socks and more - all easy to mix and match.
BMW M Motorsport Alex Calder Collection 2024.
A powerful throwback to the Alexander Calder BMW Art Car, this vintage inspired collection features colour block clothing, original sneakers and other eye-catching accessories which bring BMW Heritage to life in truly limited-edition style.
BMW M Motorsport Collection 2024.
Feel the adrenaline coursing through your veins with exclusive apparel, accessories, and shoes from the BMW M Motorsport Collection 2024.
BMW M Collection Autumn/Winter 2024.
Based on the principles of RE:THINK, RE:USE and RE:PLACE, the BMW Hydration 2023 Collection offers a range of thermo bottles designed with sustainability and functionality in mind. Whether it’s a hot drink, or a cool beverage – carry and consume it in style.
BMW M MOTORSPORT.
Roy Lichtenstein Collection 2024.
Pop art meets racing the latest BMW M Motorsport Collection 2024, inspired by legendary artist and visionary - Roy Lichtenstein.
BMW Sunglasses 2024.
BMW Miniatures are just as captivating and thrilling as the real thing. These high-quality collector's pieces faithfully capture the fascinating design language of BMW's engineering. These expertly crafted masterpieces impress both collectors and enthusiasts with their true-to-life replication of the finest details from the original vehicles.
BMW Lifestyle Highlights.
