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THE BMW 1 SERIES PURE DESIGN.
Expertly focused, full of intent.
The BMW 1 Series Pure Design turns simplicity into a statement. It focuses on refined essentials and a dynamic design that speaks to first-time owners and driving enthusiasts alike. With vibrant finishes, standout details and core BMW technology, it delivers everything you need and nothing you don’t.
Contrast that commands attention.
The black roof and mirror caps introduce a bold, modern edge to the BMW 1 Series Pure Design. Clean lines, strong contrast and a presence that stands out.
Confidence in every reflection.
With automatic anti-dazzle technology, that helps you maintain a calm, uninterrupted view of the road.
Adaptive LED headlights with High-Beam Assistant.
Automatically adjusts to prevent glare, optimising road illumination and driving pleasure.
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18” Alloy Wheels.
The 18” Alloy Wheels give the BMW 1 Series Pure Design a blend of comfort and an athletic, modern look.
Curved Display with OS9.
Bring key information into clear view with the Curved Display and BMW OS9, creating a focused and intuitive digital experience.
Wireless Charging.
Keep your smart devices powered with wireless charging that’s convenient while uncluttering your space.
