EXPLORE THE 7 SERIES & X7 RANGE.
The 7 Series Sedan
The new BMW 7 Series is the culmination of art in motion and luxury from all angles. It is the vehicle of choice for those who drive the world. Explore it.
Groundbreaking design language, powerful driving dynamics and the latest generation of technological innovations.
From its confident appearance and modern aesthetic to its connectivity and outstanding performance, the new BMW X7 unites the versatility of X with the exclusivity of the BMW Luxury Class.
EXPLORE THE 8 SERIES RANGE.
- THE 8 SERIES
- THE 8 SERIES M AUTOMOBILES
The 8 Series Coupé
Discover the character of a sports car with all the exclusivity and elegance you’d expect from the BMW Luxury Class. Aesthetics and performance unite to deliver an unforgettable driving experience.
The 8 Series Convertible
Prepare for open-top luxury, pure exclusivity, and the feeling of unbridled freedom with the new BMW 8 Series Convertible.
The 8 Series Coupé M Automobiles
Experience maximum sporty and luxurious driving pleasure both on the road and on the racetrack.
The 8 Series Convertible M Automobiles
Establishes a new design language for luxury sports convertibles and delivers a statement of dynamic performance as well as a striking presence.
EXPLORE THE NEW XM.
Experience the perfect blend of performance and sophistication with the BMW XM. This model combines sports car excitement with BMW's refined elegance. From its sleek design to advanced engineering, the BMW XM delivers an unmatched driving experience. Discover automotive excellence with the ultimate fusion of power, style, and precision.
The XM Label Red
Introducing the BMW XM Label Red, a true embodiment of pure performance and dynamic energy. With eye-catching red accents and aggressive styling, it demands attention from every angle. Unleash its formidable powertrain and feel the rush of adrenaline as you navigate with confidence. Elevate your driving experience with the BMW XM Label Red, where performance meets passion.
BMW Luxury Class partnerships and pursuits.
As her first solo exhibition with Southern Guild and her first venture into functional sculpture, Nandipha Mntambo stunned and delighted with her thought-provoking seating objects that paired flawlessly with an exclusive dinner experience.
THE 8 X JEFF KOONS
World-renowned artist, Jeff Koons, had the opportunity that many dream of. He transformed his very own BMW M850i xDrive Gran Coupé into a work of art. The result? 99 cars that are truly special editions.