THE BMW LUXURY CLASS

A NEW KIND OF LUXURY

THE BMW LUXURY CLASS

The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.

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A new kind of luxuryTHE BMW LUXURY CLASS

HANDCRAFTED ELEGANCE

To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the CraftedClarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS
THE BMW LUXURY CLASS

THE 7

Far more than just a status symbol, it’s a statement of intent. Precise, dynamic and sculpted: quintessential BMW design cues give the BMW 7 Series an authoritative presence from every angle.

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BMW 7 Series Sedan

THE X7

Luxury gets adventurous with the BMW X7 Sports Activity Vehicle. Oozing extravagance and refinement, it takes the familiar and impressive X model confidence and infuses it with pure opulence. Designed to elevate every moment of the journey, discover a new echelon of driving pleasure.

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BMW X7 Luxury Class
BMW X7 Interior Luxury Class

EXPLORE THE 8 SERIES RANGE.

TO MAINTAIN ITS POSITION AS A LEADER IN PROGRESSIVE LUXURY, BMW GOES BEYOND TRADITIONAL THINKING TO CREATE A NEW CLASS OF DRIVING – WHERE THE JOURNEY ITSELF IS THE DESTINATION.

BMW 8 Series Range Luxury Class
BMW 8 Series Convertible Luxury Class.

THE 8 CONVERTIBLE.

An elegant racer with a flamboyant edge. The powerful 8-cylinder engine and sporty silhouette are now even more alluring thanks to a stylish soft-top roof.
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BMW 8 SERIES GRAN COUPE LUXURY CLASS.

THE 8 GRAN COUPE.

Beautifully considered proportions, luxury interiors and TwinTurbo Power engines combine perfectly to create BMW's most versatile sports car.
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BMW 8 Series Coupe Luxury Class

THE 8 COUPE.

Sleek and narrow headlights, athletic contours and a new double-bubble roofline give the BMW 8 Series Coupé a rare presence that is both utterly luxurious and remarkably sporty. Discover BMW’s first-ever luxury sports car.
Discover BMW’s first-ever luxury sports car

THE M8 GRAN COUPÉ

ENJOY THE VERY BEST OF BMW M AND BMW LUXURY IN ONE AMAZING DRIVING EXPERIENCE WITH THE BMW M8 COMPETITION GRAN COUPÉ.

BMW M8 GRAN COUPÉ Luxury Class
BMW M8 GRAN COUPÉ LUXURY CLASS

THE M8 COUPE.

The first-ever BMW M8 Competition Coupé is the making of an icon. Forging together BMW’s vision of luxury with race-track performance, a new breed of driving experience has been created and the results are stunning.
BMW M8 CONVERTIBLE LUXURY CLASS

THE M8 CONVERTIBLE.

Introducing the first-ever M8 Competition Convertible. Offering the very best of BMW luxury driving combined with stunning race-track performance.

THE ART OF LEADERSHIP.

WATCH THE SERIES BY BMW GROUP AND CNN INTERNATIONAL COMMERCIAL PORTRAY THE STORIES AND ATTITUDE OF SOME OF THE MOST REMARKABLE CREATIVES, ARTISTS AND LEADERS OF OUR TIME.

BMW ART OF LEADERSHIP

FREEDOM FROM EVERY PERSPECTIVE.

While riding the new BMW 8 Series Gran Coupé through Paris, the star photographer. Ellen von Unwerth’s, talks with us about female empowerment and the strength to remain true to oneself.
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BMW Art Of Leadership

EMOTIONS AT THE TOUCH OF A BUTTON.

Dimitri Vegas and Like Mike are two of the world’s best DJs. Follow the brothers on their inspiring road trip across Norway – in a BMW M8!
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BMW Art Of Leadership

THE ART OF OWNING THE MOMENT.

BMW and Monocle magazine team up to introduce you to four creative thinkers and their views on luxury.
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