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A NEW KIND OF LUXURY.
THE BMW LUXURY CLASS.
Create unique moments, lead the way to a new kind of luxury. With the BMW Luxury Class, handcrafted elegance and unparalleled performance unite flawlessly to bring you a truly bespoke driving experience. For the connoisseur, the leader, the visionary, Bayerische Motoren Werkes presents the BMW Luxury Class.
Create unique moments, lead the way to a new kind of luxury. With the BMW Luxury Class, handcrafted elegance and unparalleled performance unite flawlessly to bring you a truly bespoke driving experience. For the connoisseur, the leader, the visionary, Bayerische Motoren Werkes presents the BMW Luxury Class.
OUR LUXURY CLASS VEHICLES









BMW 7 Series Sedan (2022)
EXPLORE THE 7 SERIES & X7 RANGE.


The 7 Series Sedan
The new BMW 7 Series is the culmination of art in motion and luxury from all angles. It is the vehicle of choice for those who drive the world. Explore it.

The i7
Groundbreaking design language, powerful driving dynamics and the latest generation of technological innovations.

The X7
From its confident appearance and modern aesthetic to its connectivity and outstanding performance, the new BMW X7 unites the versatility of X with the exclusivity of the BMW Luxury Class.
EXPLORE THE 8 SERIES RANGE.

- THE 8 SERIES
- THE 8 SERIES M AUTOMOBILES

The 8 Series Coupé
Discover the character of a sports car with all the exclusivity and elegance you’d expect from the BMW Luxury Class. Aesthetics and performance unite to deliver an unforgettable driving experience.

The 8 Series Convertible
Prepare for open-top luxury, pure exclusivity, and the feeling of unbridled freedom with the new BMW 8 Series Convertible.

The 8 Series Gran Coupé
Where sportiness and luxury unite, you’ll find the new BMW 8 Series Gran Coupé. With its elegant design and generous sense of space, exclusivity is guaranteed.

The 8 Series Coupé M Automobiles
Experience maximum sporty and luxurious driving pleasure both on the road and on the racetrack.

The 8 Series Convertible M Automobiles
Establishes a new design language for luxury sports convertibles and delivers a statement of dynamic performance as well as a striking presence.

The 8 Series Gran Coupé M Automobiles
Experience four-door luxury cars full of adrenaline-charged sportiness.
SHARED PASSION.
BMW LUXURY CLASS PARTNERSHIPS AND PURSUITS.

TRANSCENDING INSTINCT
As her first solo exhibition with Southern Guild and her first venture into functional sculpture, Nandipha Mntambo stunned and delighted with her thought-provoking seating objects that paired flawlessly with an exclusive dinner experience.

THE 8 X JEFF KOONS
World-renowned artist, Jeff Koons, had the opportunity that many dream of. He transformed his very own BMW M850i xDrive Gran Coupé into a work of art. The result? 99 cars that are truly special editions.