THE BMW LUXURY CLASS

A NEW KIND OF LUXURY.

THE BMW LUXURY CLASS.

Create unique moments, lead the way to a new kind of luxury. With the BMW Luxury Class, handcrafted elegance and unparalleled performance unite flawlessly to bring you a truly bespoke driving experience. For the connoisseur, the leader, the visionary, Bayerische Motoren Werkes presents the BMW Luxury Class. 

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A NEW KIND OF LUXURY.The BMW Luxury Class.

EXPLORE THE 7 SERIES & X7 RANGE.

The BMW X7 and 7 Series
The BMW i7

The 7 Series Sedan

The new BMW 7 Series is the culmination of art in motion and luxury from all angles. It is the vehicle of choice for those who drive the world. Explore it. 

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The BMW i7

The i7

Groundbreaking design language, powerful driving dynamics and the latest generation of technological innovations. 

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The new BMW X7 GKL

The X7

From its confident appearance and modern aesthetic to its connectivity and outstanding performance, the new BMW X7 unites the versatility of X with the exclusivity of the BMW Luxury Class. 

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EXPLORE THE 8 SERIES RANGE.

To maintain its position as a leader in progressive luxury, BMW goes beyond traditional thinking to create a new class of driving – where the journey itself is the destination.
BMW 8 Series Range Luxury Class
BMW 8 Series Coupe Luxury Class.

The 8 Series Coupé

Discover the character of a sports car with all the exclusivity and elegance you’d expect from the BMW Luxury Class. Aesthetics and performance unite to deliver an unforgettable driving experience. 

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BMW 8 SERIES CONVERTIBLE LUXURY CLASS.

The 8 Series Convertible

Prepare for open-top luxury, pure exclusivity, and the feeling of unbridled freedom with the new BMW 8 Series Convertible. 

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The BMW 8 Series Gran Coupé Luxury Class

The 8 Series Gran Coupé

Where sportiness and luxury unite, you’ll find the new BMW 8 Series Gran Coupé. With its elegant design and generous sense of space, exclusivity is guaranteed. 

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The BMW M8 Competition

The 8 Series Coupé M Automobiles

Experience maximum sporty and luxurious driving pleasure both on the road and on the racetrack.

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The BMW M8 Competition Convertible

The 8 Series Convertible M Automobiles

Establishes a new design language for luxury sports convertibles and delivers a statement of dynamic performance as well as a striking presence.

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The BMW M8 Competition Gran Coupe

The 8 Series Gran Coupé M Automobiles

Experience four-door luxury cars full of adrenaline-charged sportiness.

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SHARED PASSION.

BMW LUXURY CLASS PARTNERSHIPS AND PURSUITS.

Progressive, future-facing, artistic and unique – these are the qualities of the BMW Luxury Class, the principles that shape us. We have partnered with artists, innovators, creators, and leaders to bring vision to reality. Meet the inspiration driving the BMW Luxury Class.
Nandipha Mntambo’s Dinner Experience.

TRANSCENDING INSTINCT

As her first solo exhibition with Southern Guild and her first venture into functional sculpture, Nandipha Mntambo stunned and delighted with her thought-provoking seating objects that paired flawlessly with an exclusive dinner experience. 

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Jeff Koons x The 8

THE 8 X JEFF KOONS

World-renowned artist, Jeff Koons, had the opportunity that many dream of. He transformed his very own BMW M850i xDrive Gran Coupé into a work of art. The result? 99 cars that are truly special editions. 

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A MATTER OF HERITAGE

‘iThongo’ - by Andile Dyalvane

When Andile Dyalvane debuted his latest exhibition, it was with a strong focus on his roots and honouring his heritage. In going against the grain, iThonga was first presented to the public at Dyalvan’s rural village, Ngobozane, in the Eastern Cape. 

A POWERFUL TRIBUTE

‘iLobola’ - by Zizipho Poswa

Zizipho Poswa paid tribute to the strength and resilience of African women with her series of iconic ceramics and bronze sculptures centred around the celebration of femininity and the tradition of “iLobola”.