Various BMW M models with different paints in V formation

BMW INDIVIDUAL.

STYLE AGAINST ORDINARY.

You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.

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BMW INDIVIDUAL.STYLE AGAINST ORDINARY.

FREEDOM OF DESIGN HAS A NAME.

The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

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BMW M3 Sedan G80 2021 BMW Individual Verde Mantis three-quarter and BMW M3 Sedan G80 2021 BMW Individual Mint Green face front to front in cutaway close-up bird's-eye view

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

Give your creativity free rein: with BMW Individual, you have the choice of more than 100 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, impressive or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. In any case, style and plenty of character are assured.

BRILLIANT METALLIC STYLE.

BMW M4 Competition Coupé G82 2021 BMW Individual Thundernight metallic three-quarter front view in section from above close-up

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

FASCINATING MATT LOOK.

BMW M4 Competition Coupé G82 2021 Frozen Dark Grey metallic standing front view in section from above close-up

Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

BMW Individual is the exclusive individualisation range from BMW M allowing you to achieve a surprisingly independent effect and at the same time a maximum expression
Markus Flasch, Chief Executive Officer, BMW M GmbH
BMW Individual enables our customers to swim against the tide with absolute style, rise above current standards while fully expressing their very own character at the same time.
Lothar Schupet, Head of Customer Advisory, BMW M Brand Management
BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts close-up

BMW INDIVIDUAL INTERIOR TRIMS: THE PERFECT FINISH.

A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Fully in keeping with your taste and matching the character of your vehicle. At the same time all trim finishers have one thing in common: They all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. Whether from aluminium mesh, carbon or fine wood – you set intriguing contrasts in the interior of your BMW or achieve matching effects between both the interior and accent trim finishers and the leather upholstery.

BMW M4 Competition Coupé G82 2021 BMW Individual Signal Green front view standing in gateway

DESIGN YOUR AUTOMOBILE WITH BMW INDIVIDUAL EQUIPMENT NOW.

With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Create your own personal dream design including paint finish, upholstery, decorative trim strips and light alloy wheels. Inspire yourself – BMW Individual makes it possible.
BMW Individual M Shadow Line headlights close-up
BMW Individual door sill finisher BMW M Town close-up
BMW M5 Sedan M kidney grille M high-gloss Shadow Line

PERFECTLY COORDINATED HIGHLIGHTS.

Give your BMW a very personal touch. With exclusive design elements from BMW Individual. With expressive light alloy wheels featuring colour accents, for example, or individualised door sill finishers and embroidered headrests, luxurious upholstery in Bicolour or Tricolour. Or you can choose details in high-gloss black perfectly coordinated with the vehicle’s paint finish from the M high-gloss Shadow Line – such as kidney grille frame, exterior mirror caps or rear spoiler. Both spectacular and unmistakeable are the M lights Shadow Line with a black finish for all the chrome parts in the main headlights. Whichever way you decide, the high-quality BMW Individual special equipment options set special accents and ideally round off the tailor-made appearance of your BMW.

BMW M3 Competition Sedan G80 2021 BMW Individual Isle of Man Green metallic three-quarter driving a bend

EXPLORE THE POWERFUL BMW M MODELS.

Adrenaline-charged dynamics in top form: the high-performance automobiles from BMW M. Tailor-made for an individual appearance with exclusive design elements from BMW Individual. Let yourself be inspired by the wealth of fascinating sporting flair.
BMW M4 CS G82 2021 side view with M Performance Parts

THE RANGE OF BMW M PERFORMANCE PARTS.

A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and dynamics in perfection. They allow you to add genuine motor racing character to your BMW.
BMW M760Li xDrive Sedan G11 G12 2019 Frozen Dark Silver metallic three-quarter side view in urban setting

UNIQUE: THE BMW LUXURY CLASS.

Experience exclusive automobiles in perfection – with progressive design, expressive performance and agile driving dynamics in a sporty and elegant ambience. Explore the BMW luxury class.
BMW M2 Edition designed by FUTURA 2000 F87 2020 two models in V-formation top view on grey ground

THE MODERN WAY OF PROMOTING ART.

Find out all about the major cultural involvement of the BMW Group in matters of modern and contemporary art, jazz and classical music as well architecture and design.

Fuel consumption and CO2 emissions.

BMW M2 Competition:
Fuel consumption in l/100 km (combined): ---
CO2 emissions in g/km (combined): ---


BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 10.2–10.0
CO2 emissions in g/km (combined): 231–227

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.9
CO2 emissions in g/km (combined): 230–226

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M5 Competition:
Fuel consumption in l/100 km (combined): 11.3–11.1
CO2 emissions in g/km (combined): 259–253

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.4–11.0
CO2 emissions in g/km (combined): 260–251

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.6–11.2
CO2 emissions in g/km (combined): 264–255

BMW M340i xDrive Sedan:
Fuel consumption in l/100 km (combined): 8.2–7.5
CO2 emissions in g/km (combined): 188–172

BMW Z4 M40i Roadster:
Fuel consumption in l/100 km (combined): 8.0–7.8
CO2 emissions in g/km (combined): 182–177

BMW M760Li xDrive Sedan:
Fuel consumption in l/100 km (combined): 12.5–12.4
CO2 emissions in g/km (combined): 285–282

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.8–10.6
CO2 emissions in g/km (combined): 247–242

MW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 10.9–10.8
CO2 emissions in g/km (combined): 248–246


Official data on fuel consumption and CO2 emissions were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the WLTP take into account any optional equipment. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP.  For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel Consumption, CO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche AutomobilTreuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern- Scharnhausen, and at https://www.dat.de/co2/.

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Fuel consumption and CO2 emissions.

  • BMW M2 Competition:
    Fuel consumption in l/100 km (combined): 10.0 [9.2]
    CO2 emissions in g/km (combined): 227 [209]

    BMW M3 Sedan:
    Fuel consumption in l/100 km (combined): 9.8
    CO2 emissions in g/km (combined): 224–223

    BMW M3 Competition Sedan:
    Fuel consumption in l/100 km (combined): 10.2–10.0
    CO2 emissions in g/km (combined): 231–227

    BMW M4 Coupé:
    Fuel consumption in l/100 km (combined): 10.1–9.9
    CO2 emissions in g/km (combined): 230–226

    BMW M4 Competition Coupé:
    Fuel consumption in l/100 km (combined): 9.8
    CO2 emissions in g/km (combined): 224–223

    BMW M5 Competition:
    Fuel consumption in l/100 km (combined): 11.3–11.1
    CO2 emissions in g/km (combined): 259–253

    BMW M8 Competition Coupé:
    Fuel consumption in l/100 km (combined): 11.4–11.0
    CO2 emissions in g/km (combined): 260–251

    BMW M8 Competition Convertible:
    Fuel consumption in l/100 km (combined): 11.6–11.2
    CO2 emissions in g/km (combined): 264–255

    BMW X6 M:
    Fuel consumption in l/100 km (combined): 13.3–13.1
    CO2 emissions in g/km (combined): 305–299

    BMW X6 M Competition:
    Fuel consumption in l/100 km (combined): 13.3–13.1
    CO2 emissions in g/km (combined): 305–299

    BMW M340i xDrive Sedan:
    Fuel consumption in l/100 km (combined): 8.2–7.5
    CO2 emissions in g/km (combined): 188–172

    BMW Z4 M40i Roadster:
    Fuel consumption in l/100 km (combined): 8.0–7.8
    CO2 emissions in g/km (combined): 182–177

    BMW M760Li xDrive Sedan:
    Fuel consumption in l/100 km (combined): 12.5–12.4
    CO2 emissions in g/km (combined): 285–282

    BMW M850i xDrive Coupé:
    Fuel consumption in l/100 km (combined): 10.8–10.6
    CO2 emissions in g/km (combined): 247–242

    MW M850i xDrive Convertible:
    Fuel consumption in l/100 km (combined): 10.9–10.8
    CO2 emissions in g/km (combined): 248–246

    BMW X7 M50i:
    Fuel consumption in l/100 km (combined): 12.8–12.3
    CO2 emissions in g/km (combined): 292–280

    Official data on fuel consumption and CO2 emissions were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the WLTP take into account any optional equipment. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

    For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel Consumption, CO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche AutomobilTreuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern- Scharnhausen, and at https://www.dat.de/co2/