Pelo is the Sotho word for Heart.
Translated: The Heart of BMW GROUP.
The main objective of Pelo ya BMW Group is to provide a unified platform for all social responsibility activities done by BMW Group SA and it’s associates, the Retailer network and BMW Group customers. With a main goal to amplify and increase the impact of the good deeds done by each volunteer. Look out for various initiatives you can support at your nearest BMW retailer.
A COMMITMENT TO OUR COMMUNITIES.
Born from our dedication to corporate social responsibility (CSR), Pelo Ya BMW Group is driven by sustainable change in numbers. Our Pelo Ya BMW Group initiative is more than just a campaign; it is a movement that unites our associates, retailers, and customers to make a lasting impact on the lives of others.
Together with our Associate Volunteer Committee (AVC), we empower our network of retailers to support local organisations. By partnering with organisations close to their communities, we ensure that every contribution makes a tangible difference.
Support the Pelo Ya BMW Toy Drive.
This festive season, we invite you to join us in making a meaningful difference in the lives of children and families in need. Through the Pelo Ya BMW Group Toy Drive, every donation contributes to moments of joy, hope, and celebration for children who may otherwise go without a gift.
By supporting this initiative, you become part of a collective effort to create brighter festive memories and help spread the spirit of giving within our communities.
Scan the QR code to make your donation today.
Reference: Pelo Toys
(Please use this reference when making your donation.)
MORE FROM BMW CORPORATE SOCIAL RESPONSIBILITY.
Overview
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Art & Culture
BMW Group South Africa celebrates the legacy of Esther Mahlangu. Learn more about our contribution to Arts & Culture.
Conservation
We are dedicated to conservation in South Africa. Find out more about our partnership with The Rhino Orphanage.