Since October 2014, BMW i and Soho House Group (SHG) have been co-creating experiences focusing on contemporary art, innovation and design. As Soho House Group’s global automotive partner, BMW i will provide BMW i3 vehicles for driving experiences for members and guests at many of its sites and cultural events. Soho House and BMW i will also collaborate on an international arts program throughout Soho House locations in Europe and the US.
The Soho House story began in 1995 in Greek Street, London. Two decades further down the line, the portfolio now contains numerous clubs, hotels, restaurants and spas across the UK, continental Europe, the US and Canada.