THE 1

THE ALL-NEW BMW 1 SERIES

THE 1

THE ALL-NEW BMW 1 SERIES

THE 1THE ALL-NEW BMW 1 SERIES

Triggers aspiration: the all-new BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness. Efficient engines, the front-wheel drive now premiering in the new BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility, while innovative technologies and driver assistance systems ensure that you always reach your destination safely and comfortably.

 

 

BMW M135i xDrive:
Fuel consumption in l/100 km (combined): 7.5
CO2 emissions in g/km (combined): 171

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THESE HIGHLIGHTS SURPASS ALL EXPECTATIONS.

Explore the design, driving dynamics and technical highlights of the BMW 1 Series.

BMW 1 Series in Misano Blue metallic, three-quarter front view driving.

DESIGN.

BMW 1 Series cockpit with M Leather steering wheel while driver’s door is open.

INTERIOR.

BMW 1 Series film with dynamic driving scenes.

DRIVING DYNAMICS.

BMW 1 Series being opened with a smartphone by means of Digital Key.

DIGITAL KEY.

The Parking Assistant of the BMW 1 Series including Reversing Assistant.

INNOVATIVE PARKING.

BMW 1 Series in Misano Blue metallic, three-quarter front view driving.

DESIGN.

Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and sheer driving pleasure with every detail and every precise line.

BMW 1 Series cockpit with M Leather steering wheel while driver’s door is open.

INTERIOR.

Everything for your driving pleasure: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.

BMW 1 Series being opened with a smartphone by means of Digital Key.

DIGITAL KEY.

A key experience of the practical kind: the Digital Key will allow you to leave your BMW car key at home. Open, close and start your BMW 1 Series conveniently by smartphone*. The BMW Connected App provides you with a simple and secure method of sharing the digital car key with up to five people.

 

* Function is only available with selected Samsung models.

The 1 Competition

ARTIST SPOTLIGHT.

THE 1 COMPETITION.

To celebrate the launch of The 1, we’d like to invite aspiring artists to step to the platform with a chance to feature a body of their work alongside celebrated local artist Nelson Makamo’s Solo Exhibition in Johannesburg next year – plus a voucher to the value of R5000 from Herbert Evans to fuel your creativity.


Send us a snap of your artwork to socialsa@bmw.co.za before 25 November 2019 for your shot at sharing it with the world. All submissions will be reviewed by Nelson Makamo, who has exhibited both locally and in countries like France, Germany and the United Kingdom. Bold, unique and ready to be seen – challenge perceptions with The 1.


Terms and Conditions apply.

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THE CLOSEST THING TO READING YOUR MIND.

BMW Intelligent Personal Assistant: the digital character of the BMW 1 Series.

BMW INTELLIGENT PERSONAL ASSISTANT.

Smart assistant on board: the BMW Intelligent Personal Assistant in the BMW 1 Series is at your side while you are on the move, adding extra convenience to your journey. Shortly after you enter, your assistant welcomes you on the Control Display. Activated by the voice command “Hey BMW”, the intelligent voice assistant supports you with all your wishes and questions concerning the vehicle and helps you to make even better use of your BMW. It provides information on the car, controls central functions such as light and temperature or helps you to combat fatigue and reduce stress.

HEY BMW, I’M COLD.

A short voice command is all it takes for the BMW Intelligent Personal Assistant to adjust the temperature inside the BMW 1 Series to suit you.

CLIMATE CONTROL VIA VOICE COMMAND.

“Hey BMW, I’m cold” – This short voice command is all it takes for the BMW Intelligent Personal Assistant to instantly raise the temperature in the interior of your BMW 1 Series. Depending on your preferences, you can also ask it to activate the air conditioning, switch the Ambient light to green, set the ventilation to level 2 or perhaps raise the temperature in the footwell.

CARING CAR*.

With its Vitalize and Relax programmes, the Caring Car* function of the BMW Intelligent Personal Assistant helps you arrive refreshed and at ease. *As soon as available

CARING CAR*.

Arrive with fresh energy? Relax when stressed? No problem with Caring Car*. When you say, ‘Hey, BMW. I’m tired,’ or ‘Hey, BMW. I’m feeling stressed,’ your BMW Intelligent Personal Assistant will launch the Vitalize or Relax programme. Both stimulate your senses by coordinating the interplay of various interior functions. *As soon as available
The all-new BMW 1 Series is young, cool and urban. Compact proportions, a flowing roofline and striking, dynamic lines promise agility and driving pleasure at first sight. The interior is modern and precisely structured. It offers the passengers more space than ever before.
Domagoj Dukec, Vice President Design BMW.

CONFIDENT ALL ALONG THE LINE.

The sporty exterior and interior design of the BMW 1 Series.

Authority that is instantly recognisable: the design of the all-new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.
1 Series BMW in Misano Blue metallic, three-quarter front view, parking at the roadside from a bird’s eye view.
The all-new BMW 1 Series M135i from a rear view, parking in front of a residential building.
Side rear view of the BMW 1 Series with a distinctively shaped Hofmeister kink.
1 Series BMW in Misano Blue metallic, three-quarter front view, parking at the roadside from a bird’s eye view.

STRIKING FRONT.

Strikingly shaped LED headlights, an eye-catching double kidney grille in mesh design and the expressive front apron with large air inlets define the dynamic front of the BMW 1 Series.

1 Series BMW in Misano Blue metallic, side view in a parking bay.

MODERN SILHOUETTE.

The long wheelbase, flowing roof line and muscular wheel arches of the the BMW 1 Series are a testament to its youthful and agile character. The reinterpreted Hofmeister kink sets another distinctive accent.

The all-new BMW 1 Series M135i from a rear view, parking in front of a residential building.

ATHLETIC REAR.

In combination with the prominent shoulder line and the distinctively shaped rear apron, the broad stance of the 1 Series BMW forms an authoritative and unmistakably dynamic tail.

BMW 1 Series cockpit with M Sport seats, M Leather steering wheel and illuminated interior trim finishers.

DRIVER-ORIENTED COCKPIT.

The attractive interior of the BMW 1 Series offers a convincing combination of a sporty and modern ambience and generous spaciousness. Among the optical highlights are the illuminated interior trim finishers along with the freely programmable large display combination of the BMW Live Cockpit Professional.

Ergonomically shaped M Sport seats in the BMW 1 Series with contrast stitching and integrated headrest.

ATHLETIC M SPORT SEATS.

The ergonomically shaped M Sport seats with integrated headrest not only look good, they also offer perfect support and optimum seating comfort for dynamic driving.

Side rear view of the BMW 1 Series with a distinctively shaped Hofmeister kink.

STRIKING DETAIL.

The progressive design of the BMW 1 Series provides a fresh interpretation of the Hofmeister kink and visually extends into the body – this gives the athletic shoulder line an additional design feature with high recognition value.

The driving dynamics of the new BMW 1 Series.

AUTHORITIVE IN EVERY SITUATION.

The dynamically tuned drive train and chassis technologies of the BMW 1 Series.

The Adaptive suspension of the BMW 1 Series.

M SPORT SUSPENSION.

The sporty and direct suspension design in the BMW 1 Series.

BMW 1 Series with Adaptive suspension.

M SPORT SUSPENSION.

M Sport suspension lowers the vehicle by approximately ten millimetres. It also features shorter suspension springs and tighter damper settings, as well as harder stabilisers. Combined together, they result in an even more direct suspension design, which enables a distinctly sporty driving style.
BMW 1 Series with M Sport steering.

M SPORT STEERING.

Precise and direct driving characteristics with low steering effort – right up to the dynamic limits.

BMW 1 Series with M Sport steering.

M SPORT STEERING.

The M Sports steering with Servotronic creates a direct and agile steering response and reduces steering effort. Your vehicle can be steered more precisely and it offers noticeably optimized handling characteristics, especially during dynamic driving in tight bends or sudden swerves. The M Sports steering functions over the entire steering angle with a direct, linear ratio. Servotronic offers variable and always optimal steering power support.
BMW 1 Series with high traction and driving stability.

TRACTION AND DRIVING STABILITY.

Perfect control and stability thanks to optimized drive components.

BMW 1 Series with high traction and driving stability.

TRACTION AND DRIVING STABILITY.

Drive train components perfect tuned to one another ensure optimum stability and control in the BMW 1 Series. The intelligent BMW xDrive all-wheel drive system distributes the propulsive force smoothly and variable to the front and rear wheels. The interaction with the mechanical differential of the 8-speed Steptronic Sport transmission results in a significant bonus in traction, driving dynamics and driving safety. ARB technology (actuator contiguous wheel slip limitation) fitted as standard has a further stabilising function. In close coordination with the Dynamic Stability Control, it significantly reduces the power understeer usually experienced with front-wheel-drive vehicles.
BMW 1 Series with 8-speed Steptronic Sport transmission.

8-SPEED STEPTRONIC SPORT TRANSMISSION.

Fast gearshifts, efficient power transmission, rapid acceleration.

BMW 1 Series with 8-speed Steptronic Sport transmission.

8-SPEED STEPTRONIC SPORT TRANSMISSION.

Whether shifted manually or controlled automatically, the 8-speed Steptronic Sport transmission in the BMW 1 Series permits fast and sports-style gear changes with permanently high efficiency. When driving highly dynamically in the upper range of revs, the driver is supported by the newly developed shift lights in the instrument cluster or in the Head-Up Display. If the automatic mode is activated, gear selection and shift points adapt to the individual driving style. The SPORT mode is systematically designed for performance and powerful acceleration, while the engine is always maintained in a high range of revs where plenty of output is available.

Fuel consumption and CO2 emissions of the BMW 1 Series.

BMW M135i xDrive:
Fuel consumption in l/100 km (combined): 7.5
CO2 emissions in g/km (combined): 171

Images show optional equipment, screens and displays depend on equipment options.

 

The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval.

 

The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tyres available on the selected model.

 

The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable.

 

The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.

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