There is no place for conventions in this roadster. The all-new BMW Concept Z4 abandons the status quo and raises driving pleasure so that it becomes an attitude towards life. On the exterior, the Energetic Orange paint finish showcases the muscular curves to spectacular effect – and places the spotlight on the roadster in every location. At first glance, the flat, retracted front and the low position on the road testify to forward thrust and sporting ambition. The vehicle becomes one with the asphalt, ready to explore new routes. Always with the one aim: sheer driving pleasure.