As part of the full equipment package, you also receive the BMW i Pure Impulse Card – your personal door-opener to a world full of inspiration and privileges. As a member of the BMW i Pure Impulse Experience Programme, you get to enjoy innovative ideas and trends in a variety of areas, including home styling, culture, gourmet gastronomy, design and many more.
All of this represents a new vision of contemporary, responsible-minded life. A lifestyle for the sophisticated thinker of today, who leads a smart, progressive and, above all, sustainable existence. Members receive the exclusive Club magazine, which contains in-depth reports about the latest trends throughout the world as well as a unique selection of local, regional and global events. Whether it’s the chance to attend a special function, to discover a new, picturesque eco-resort or to explore a new design concept in a top restaurant – the BMW i Pure Impulse Programme offers a wealth of ideas and opportunities tailored to the individual interest and passion of its members. That is the world of the BMW i Pure Impulse Programme. That is “Next Premium”.