BMW COOKIE POLICY.

WHAT IS A COOKIE?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

USING FIRST-PARTY COOKIES.

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies).

EXAMPLES OF BMW FIRST-PARTY COOKIES USED ON THIS WEBSITE

First Party Cookie
Function
Cookie Lifetime
Category
aems_tracking
This cookie belongs to the category of Performance Cookies and is used to store anonymous tracking information.
Session
Needs Consent
cc_consentCookie
This cookie belongs to the category of Strictly Necessary Cookies and is set to store the user consent to cookies.
1 Year
Operational
virtualCookie
This cookie belongs to the category of Strictly Necessary Cookies and is needed to integrate the Dealer Locator accordingly.
1 Year
Operational
cc_consentCookie
Consent cookie.
Session
Needs Consent
cc_digital_eventAttributes
Holds the event attributes.
Session
Needs Consent
eventFromPreviousPage
Holds the event data from an internal page change for the next page.
Session
Needs Consent
cc_digital_userCookie
Holds user information.
Session
Needs Consent
cc_digital_profileCookie
Holds the user profile.
Session
Needs Consent
cc_digital_testCookie
Used for testing.
Session
Needs Consent
bmwSessionCookie
Holds the BMW user session.
1 Day
Needs Consent
cc_optoutConfirmed
Created if user confirmed opt out mode.
1 Year
Operational
lang_consentCookie
Holds the BMW user language.
1 Year
Operational
prov_consentCookie
Holds the BMW user province.
1 Year
Operational
visitorid
Visitor ID.
1 Year
Operational
aems-tracking
Holds the search tracking values.
Session
Needs Consent
cc_consentCookie
Consent cookie.
Session
Needs Consent
cc_digital_eventAttributes
Holds the event attributes.
Session
Needs Consent
eventFromPreviousPage
Holds the event data from an internal page change for the next page.
Session
Needs Consent
cc_digital_userCookie
Holds user information.
Session
Needs Consent
cc_digital_profileCookie
Holds the user profile.
Session
Needs Consent
cc_digital_testCookie
Used for testing.
Session
Needs Consent
bmwSessionCookie
Holds the BMW user session.
1 Day
Needs Consent
cc_optoutConfirmed
Created if user confirmed opt out mode.
1 Year
Operational
lang_consentCookie
Holds the BMW user language.
1 Year
Operational
prov_consentCookie
Holds the BMW user province.
1 Year
Operational
aems-tracking
Holds the search tracking values.
Session
Needs Consent
gcdm_form_data
This cookie holds the tracking information for GCDM form data.
1 Year
Needs Consent

CATEGORIES OF COOKIES.

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.
 

STRICTLY NECESSARY COOKIES.

Essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

PERFORMANCE COOKIES.

Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

FUNCTIONAL COOKIES.

Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

MARKETING COOKIES.

Used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
BMW wants to display special areas/functions optimally to offer you a comfortable and user-friendly experience. Therefore we save information about your visit in cookies. Without cookies it is not possible to visit our website. If you aim, you can leave the website now. All saved cookies of us will be deleted.